Xabier Barriola

About me

I am a postdoctoral research fellow at INSEAD's Technology and Operations Management Area, where I work with the Sustainable Operations Initiative and the Humanitarian Research Group under the guidance of Luk Van Wassenhove and Atalay Atasu. Prior to this, I received a Ph.D. in Management from IESE Business School, where I was advised by Victor Martínez de Albéniz, and I spent a year as a postdoctoral researcher at Aalto University.

My research is focused on studying sustainability and its connection with retail operations, assortment planning, new product development, and disaster operations. This has led me to study the impact of competition on new product launches, the optimal way in which consumers build an assortment of durable goods, and how retailers respond to natural disasters.

Prior to my academic career, I worked for a period of four years as an environmental consultant based in Panama City, Panama. During that period, I had the opportunity to advise a total of 190 companies that were located in Panama, Costa Rica, Nicaragua, El Salvador, Guatemala, Honduras, Colombia, Peru, and Mexico. My main objective was to assess their operations in order to help them comply with local and international regulations.

I am from Venezuela but I have lived in Spain, Panama, Germany, England, France, and Finland. I enjoy getting to know new cultures and understanding how businesses are managed across the world.